Page 10 - August 2008 • Southern California Gaming Guide

August 2008 Gaming News (Continued)
BIarona Ranks Highest in J.D. Power and Associates Study
n a rst-of-its-kind study by the internationally renowned J.D. Power and Associates, Barona Valley Ranch Resort and Casino ranked highest in customer satisfaction in the 2008 Southern California Indian Gaming Casino Satisfaction Study (SCIGC).
“ e guest experience is one of the most important aspects of our success,” said Rick Salinas, Barona Casino General Manager. “We are constantly working to improve every aspect of a guest’s visit here. It’s an honor for our sta to be recognized and validated for their hard work by not only our guests, but now by such an esteemed organization as J.D. Power and Associates.”
e J.D. Power and Associates SCIGC Study explores casino players’ entire gaming experience, from arrival at the casino to cashing out their chips. e inaugural study provides a single measure to assess the levels of overall player satisfaction among casinos located throughout Southern California.
Casinos included in the study have a minimum of 2,000 slot machines. e study is based on 1,766 responses from gaming players who visited an Indian casino in Southern California between December 2007 and June 2008. Barona ranked highest using data from more than 100 questions about guests’ experience with arrival and parking, the facility, beverage service, gaming, ticket redemption and overall satisfaction. e study was elded in May and June 2008.
J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information visit www.jdpower.com.
FAinal Table Set for Historic 2008 World Series of Poker® Main Event
fter 12 days of grueling Main Event competition at the record-setting 39th on November 9th to begin the battle for the Main Event title and the top prize of annual World Series of Poker®, the stage is nally set for the most prestigious $9.1 million.
night in poker history. For the rst time ever, play at a World Series of Poker Dubbed “ The November Nine,” the participants will have 117 days before they
tournament has been suspended prior to a champion being crowned. e unique return to Las Vegas, where they will vie for the title on what is literally poker’s event structure calls for the nal nine of 6,844 competitors in the $10,000 No-Limit
Texas Hold’em World Championship to return to the Rio All-Suite Hotel and Casino Continued on Page 12...
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SOUTHERN CALIFORNIA GAMING GUIDE AUGUST 2008
Gaming News (Continued)