Page 33 - April 2009 • Southern California Gaming Guide

April 2009 Tribes in the News
SDSU and the Viejas Band of Kumeyaay Indians Agree on Naming TRights to SDSU Arena
he on-campus sports and entertainment venue at San Diego State University will be renamed Viejas Arena, under a new agreement between the university and the Viejas Band of Kumeyaay Indians, announced on March 17th.
“We’re very pleased that the Viejas Band of Kumeyaay Indians, who are such an important member of the San Diego community, has decided to partner with us,” said SDSU President Stephen L. Weber. “SDSU’s arena is one of the top sports and entertainment venues in San Diego County. We believe Viejas will help add to the arena’s success into the future.”
e naming rights agreement will o cially go into e ect July 1, 2009, and will pay SDSU approximately $6 million over 10 years. e agreement was brokered by Premier Partnerships with local support by ISM. Cox Communications paid SDSU more than $5 million over the 12 year life of the previous agreement, which will expire June 30, 2009.
“ e arena at SDSU is one of the premier venues in Southern California for sports and entertainment,” said Bobby L. Barrett, Viejas Tribal Chairman.
“We’re very excited to be associated with SDSU and its arena in such a meaningful way and we are looking forward to building upon our already great relationship with SDSU.”
Viejas Entertainment & Production President Anthony San Pietro said, “Viejas has a long and
successful track record in the entertainment eld, including event production and concert booking and promotion. We look forward to bringing that
experience to the new Viejas Arena to enhance its reputation as one of southern California’s premier sports and entertainment venues.”
Opened in 1997, the arena seats 12,414 patrons for basketball, and up to 12,845 for concerts. It is home to the SDSU men’s and women’s basketball teams and has hosted entertainment artists including
Aerosmith, Pearl Jam, Neil Diamond, Elton John and Bob Dylan. SDSU hosted the rst two rounds of the 2001 and 2006 NCAA men’s basketball tournaments there, and in March welcomed the rst two rounds of the NCAA women’s basketball tournament. From CIF high school basketball championships to family shows, the arena is an important venue for a variety of community activities.
e Viejas Band of Kumeyaay Indians is a sovereign Nation whose people have inhabited the San Diego County area for thousands of years. e 1,600 acre Viejas Indian Reservation is located near Alpine,
California, approximately 35 miles east of San Diego. Viejas Enterprises operates the tribe’s business entities, including the Viejas Casino, Viejas Outlet Center, and Viejas Entertainment & Production. For more
information, visit www.viejasbandofkumeyaay.org. San Diego State University is the oldest and largest
higher education institution in the San Diego region. Since it was founded in 1897, the university has grown to o er bachelor’s degrees in 85 areas, master’s degrees in 75 areas and doctorates in 16 areas. SDSU’s approximately 35,000 students participate in an academic curriculum distinguished by direct contact with faculty and an increasing international emphasis that prepares them for a global future. For more information, visit www.sdsu.edu.
April 2009
SOUTHERN CALIFORNIA GAMING GUIDE
Page 33
Southern California Tribes in the News