Page 18 - April 2010 • Southern California Gaming Guide

by Borris Bienn
On November 9, 2009, it aired its 7,000th episode. It’s the longest ve-day-a-week television game show in history. It’s the reason that when most people think of yodeling, they picture a mountain climber dropping o a cli . e Price is Right is one of the most iconic game shows in history. e contestants are randomly selected from members of the studio audience when Rich Fields, the show’s announcer since 2004, calls their names and tells them to “Come on down!”
Four contestants in contestants’ row play a pricing game where they try to come closest to the actual retail price (without going over, of course) of an item. e winning contestant gets to come up on the stage with the host, actor/comedian Drew Carey (who stepped in after Bob Barker retired in 2007). e contestant then plays one of a vast array of pricing games for a chance to win fabulous prizes, often including a new car!
e Price is Right® Community ProgressiveTM slots also incorporate WMS’s leading-edge Sensory Immersion Gaming technology. WMS developed this new concept with Bose Corporation, famous for their premium audio technology experiences. When you sit down at the slot, you’re sitting in the Bose 3Space Surround Sound Gaming Chair. Candace Lucas, WMS Executive Director of Mar- keting Operations explains it like this. “ e
technology allows us to map audio ele- ments from each speaker speci cally
to the player’s hear- ing zones, mapped and designed to tie right in with the ani- mations on the screen.”
As a player, what this means is that you will
Every single member of each studio audience hopes to hear his or her name called, but in each hour-long show, only nine names are called, and only six of those make it on stage. But the next time you visit your favorite Southern California casino, you could be the next contestant!
WMS Gaming’s new The Price is Right® Community ProgressiveTM slots feature host Drew Carey, announcer Rich Fields, and your favorite pricing games including Cliffhanger, Plinko®, and Punch a Bunch®. e classic Showcase Showdown is a community progressive bonus where all eligible players on the slot bank get to participate. Plus, when ve “Progressive” symbols line up on the rst payline with maximum bet, you win the wide-area progressive jackpot that resets at $500,000. at’s a lot of new cars!
e Price is Right® Community ProgressiveTM is available as either 20-line or 25-line games in multiple denominations from penny slots up to dollar slots. You might even nd higher denominations in your favorite casino’s high limit slot area. Players can choose either the Plinko® or the Punch a Bunch® slot. Both games feature familiar symbols and icons from e Price is Right game show, including dollar signs, new cars, trips, cash, and
Both base games feature familiar symbols and icons from The Price is Right game show.
Drew Carey’s iconic glasses. Adding to the excitement is a state-of-the-art sound system, and real-time 3-d graphics thanks to WMS’s Transmissive Reels®.
Transmissive Reels® and
Sensory Immersion Gaming Technology
In order to fully appreciate WMS’s Transmissive Reels® technology, you have to experience it. ere is really nothing else like it anywhere on the casino oor. e heart of e Price is Right® Community ProgressiveTM is a 5-reel mechanical slot. But on top of those reels is an overlay of liquid crystal displays (lcds) that not only provide all of the action, animation and touch-screen capabilities of a video slot, but they do it in dazzling 3-d.
But what Transmissive Reels® games make possible that traditional reel slots can’t deliver are 3-d video-like bonus games. When any of the exciting bonus games are triggered, the bonus game lls the screen, and you get
a complete video slot experience. en, when you’ve nished racking up the bonus credits (or winning a progressive jackpot in the Showcase Showdown) the game transforms again, and you’re ready to spin those familiar mechanical reels once more.
When the Come on Down Bonus is triggered, players select one of three The Price is Right stages.
Page 18
SOUTHERN CALIFORNIA GAMING GUIDE
April 2010