Page 16 - August 2011 • Southern California Gaming Guide

August 2011 Gaming News (Continued)
AKeep Cool & Entertained at Harrah’s Rincon
ugust is bringing a heat wave, and Harrah’s And Grammy Award winner, Nashville Star nalist Rincon Casino & Resort is the perfect place to and country superstar, Miranda Lambert will perform on keep cool and entertained all month long! Escape Saturday, August 20th. Showtime is 8 p.m. Tickets start
the heat at Harrah’s Rincon, and you will nd the hottest in entertainment, with a line up that includes the star- studded Summer Concert Series
in the Open Sky Theater, with
Snoop Dogg, Miranda Lambert, and Los Tigres del Norte. On Friday,
August 5th, get your dancing shoes
on, and get ready to dance the night
away with ve-time Latin Grammy
award-winning band Los Tigres del
Norte, also featuring Industria del
Amor and Los Muecas. Showtime
is 9 p.m., in the Open Sky eater. Miranda Lambert performs in the Open Sky The Buffet, and live bands every Ticket prices start at $35. Theater on August 20th. weekend in the Oasis Lounge.
at $50. Tickets for all Harrah’s Rincon Open Sky eater shows can be purchased through Ticketmaster by phone (800-745-3000) or through their
website (www.ticketmaster.com). All guests must be 21 years of age
VGalley View Casino & Hotel Scores Big with Connections
et connected with your Valley View Casino & Hotel Players Club card! Your Valley View Casino & Hotel Players Club card is your ticket to great deals, exciting bene ts and amazing o ers on products and services throughout Southern California. Just for being a Valley
View Casino & Hotel Players Club member you are instantly connected to exclusive o ers and deals on haircuts, lift tickets, massages, green fees, movie tickets and more. Not a Valley View Casino & Hotel Players Club member? Join the club today! Getting your card is quick, easy and free. Simply visit the Players Club to sign up.
or older to attend the show.
And don’t miss Summertime Reggae Sundays poolside and other entertainment including a night of laughs with Livin’ La
Los Tigres del Norte perform in the Open Sky Theater at Harrah’s Rincon Casino & Resort on August 5th.
ere are also Karaoke Wednesdays and Noches Latinas every ursday. ere is no better way to enjoy the summer!
Vida Harrah’s Latin Comedy Night, Jazz Brunch every Sunday in
Valley View Casino & Hotel’s trend-setting guest bene ts program o ers its guests exclusive deals and incentives at top businesses outside of the gaming world and throughout Southern California. Valley View Casino & Hotel Connections not only aims to reward its existing guests by adding value to the Valley View Casino & Hotel Players Club card, but also aspires to set new standards in casino o erings.
Valley View Casino & Hotel Connections partners and o ers include: Penske Automotive Group of Southern California, o ers exclusive pricing over the factory invoice on car purchases plus 15% o factory parts and services at all 13 Southern California dealerships; JC Golf, o ers
50% o green fees at all seven courses located throughout Southern California and New Mexico; Valley View Casino Center (formerly San Diego Sports Arena), o ers two
complimentary tickets to the exclusive, members-only CLUB 3500 Lounge when attending qualifying events; UltraStar Cinemas, o ers up to four adult admission tickets for the child’s price; plus special o ers at Massage Envy, Express Tire, Unicorn Jewelry & Watch Boutique, Sit ‘n Sleep, Canyon Pottery, Carlsbad Gourmet, Dr. Feffer, Make It Shine Mobile Detailing, Snow Valley, The San Diego Union-Tribune, Hornblower Cruises, Sport Clips, and more.
“We realize that while our guests are very loyal, they have interests outside of our casino,” said Ric Militi, Vice President of Marketing at Valley View Casino & Hotel.
“We can now reward our guests for their loyalty with exclusive o ers and savings that they can’t nd anywhere else. e Connections program will bring value to their Players Club card while increasing top-of-mind awareness for our casino and encouraging new sign-ups. Everyone wins. We increase our brand awareness while our guests reap the bene ts. ”
Valley View Casino & Hotel’s Connections program concept was created by Militi, who joined Valley View Casino & Hotel as Director of Marketing in 2006. Readers will nd it interesting that Militi, who emigrated with his family from Longi in Sicily as a child, had an
early connection to the entertainment world. As a child actor, he was cast in the pilot of Happy Days as Frankie Coletti, one of the Gems. Due to budget overruns in the rst season, many peripheral roles were eliminated, including his. He went on to be a semi-regular in e Waltons as the character Ira, and appeared in the rst and second seasons of James at 15. He was also cast in many national commercials. Militi studied Television and Film at California State University, Northridge, and Advertising at the University of California, Los Angeles. His formative entertainment exposure eventually led him to marketing in the entertainment world and to Valley View Casino & Hotel.
Valley View plans to continue and expand the highly successful and popular Connections program with new partners and more exciting deals for its guests. For more information about the Valley View Casino & Hotel’s Connections program, visit ValleyViewCasino.com.
...Gaming News continues on page 17
PAGE 16
SOUTHERN CALIFORNIA GAMING GUIDE
AUGUST 2011