Page 16 - August 2015 • Southern California Gaming Guide

Sycuan Casino, San Diego’s longest operating Indian-gaming facility, has been in business for almost 32 years—a coup that none of its other competitors even come close to. Yet, being the market’s most tenured gaming property comes with responsibility. Foremost, it means setting the standard for giving back to the community that made Sycuan, and the entire San Diego gaming market, a success. It also means continuing to ensure that its patrons call Sycuan their all-time favorite gaming destination. In order to achieve the latter, the company realized it was time to nd out what San Diegans truly think about the property — and then take that information to enhance the Sycuan experience.
After conducting a major market research project, and after sitting with some of its most loyal guests to hear their feedback about what was working well and what needed improvement, Sycuan embarked on several major renovations to not only improve the property of the casino, but to up the ante in the San Diego gaming arena.
“Our new stance is so much more than a new marketing campaign or standard casino messaging. We have listened to San Diego and retooled our environment speci cally for them,” said John Dinius,
interim general manager at Sycuan Casino. “It is about our relationship with our customers, with the community and with San Diego as a whole. We are going the extra mile to walk the walk here and be the undisputed leader in the market.” Now that the property’s facelift is nally complete the casino is anxious to showcase its new vibe to its dedicated customers. Here are a few things that will undoubtedly stand out the next time you’re at Sycuan Casino.
More Bang for Your Buck
Perhaps the piece of news that will most excite its players is the restructuring of Club Sycuan. Recognizing that there was de nite room for improvement as far as player rewards were concerned, the casino completely revamped its players card to ensure that guests were getting more bang for their buck. What exactly does that mean? Guests will get more cash back quicker. It also means that Sycuan o cially has the best cash back o ers in San Diego. Not a Club Sycuan member? Bring a valid id to Guest Services to sign up — it’s quick, easy and free! And here’s a quick insider tip: guests who are active, retired, veteran military or military spouses receive an automatic upgraded membership for additional
rewards and discounts through Sycuan’s rst of its kind Freedom Card.
You Can Breathe Easier at Sycuan
It’s easy to take notice of the improved air quality. Due to the recently installed advanced air- ltration system, guests can breathe a little bit easier while enjoying all the Vegas-style action. e casino also largely expanded its nonsmoking casino, which now encompasses approximately three-quarters of the rst oor including table games, over 750 slot machines, Paipa’s Buffet, the gift shop and more.
Excitement Starts at the Front Door
Notice a little extra pep in your step as you entered through the main lobby? e newly constructed promotions stage just inside the main entrance is fun central. Now home to all the weekly promotions and giveaways, live DJs and top local bands, the new promotions area sets the tone from the second guests walk through the door.
More Gaming Options
Want to try your luck at 21 while still getting to enjoy the big game, delicious cuisine and over 30 beers on tap to choose from? e popular GameDay Sports Bar & Grill will be home to a new Blackjack Party Pit. Or, if the VIP experience is more your style, the recently upgraded Primrose Room is the place to be. Home to a variety of games like Pai-Gow Poker and EZ Baccarat, plus a private hosted area, this new high-limit gaming lounge is t for any VIP.
The recently upgraded Primrose Room features Pai-Gow Poker, EZ Baccarat, and a private hosted area.
PAGE 16
SOUTHERN CALIFORNIA GAMING GUIDE
AUGUST 2015