Page 8 - August 2003 • Southern California Gaming Guide

Tell Us About You and the Gaming Guide
I picked up this issue of the Southern California Gaming Guide from:
I, and other members of my household, spend an average of how much per month? (check all that apply):
K Vons K Albertson’s
K Ralphs K Blockbuster Video
Including myself, how many people read my copy:
K Only me K Me and two others K Me and one other person K More than three
K 7-Eleven K Other
K $200 – $299 K $300 – $399
K $200 – $299 K $300 – $399
K $200 – $299 K $300 – $399
K $200 – $299 K $300 – $399
K $200 – $299 K $300 – $399
K $300 – $399 K $400 – $499
K $20 – $49 K $100 – $199
K $200 – $299 K $100 – $199
K $200 or more Magazines and Newspapers:
K $400 – $499 K $500 or more
K $400 – $499 K $500 or more
K $400 – $499 K $500 or more
K $400 – $499 K $500 or more
K $500– $599 K $600 or more
K $400 – $499 K $500 or more
K $50 or more K $300 or more
K $3,000 – $3,999 K $4,000 or more
K A pick-up truck K A motorcycle
K 5 – 7 years
K No
K San Diego County casinos K Palm Springs casinos
K Inland Empire casinos K Video Poker
K Blackjack K Poker K Keno K Other
I read ads that are:
K Casino full-page color
K Casino full-page black and white K Casino half-page color
K Bingo
K Online Gaming
K Casino Promotions K Casino Player’s Clubs K Las Vegas
K Laughlin
K Horse Racing
K Casino half-page black and white K Slot full page color
K Half page black and white
K Entertainment
K Tournaments
K Cruises
K Table Games
K Casino Management K California Tribal Gaming K Winner’s Stories
K Quarter page black and white K Eighth page black and white
Dining Out:
K $1 – $99 K $100 – $199
Going to Concerts:
K $1 – $99 K $100 – $199
Weekend Getaways:
K $1 – $99 K $100 – $199
Camping:
K $1 – $99 K $100 – $199
Theater:
K $1 – $99 K $100 – $199
Casinos (gambling):
K $1 – $199 K $200 – $299
Movies:
K $1 – $19
Books:
K $1 – $49 K $50 – $99
Books on Gaming:
K $1 – $49 K $50 – $99
Annual Vacation:
K $200 – $599 K $600 – $999
I Drive:
K A sedan K An SUV
I purchase a car every:
K 1 – 3 years IownanRV:
K Yes
Please Tell Us About Yourself...
I am interested in features about gaming that relate to (check all that apply):
K Slot Machines K Off-Track Betting K Golf
I look for and use coupons in casino ads:
K Yes K No
What kind of casino coupons would you like to see?
I spend how much time reading each issue of the Southern California Gaming Guide: K Less than 30 minutes K One hour
K Less than an hour K More than one hour
K $1 – $49 K $50 – $99
Frequency I’d like to read the Southern California Gaming Guide: K Once a month K Once every two weeks
Other gaming publications I read (check all that apply):
K Strictly Slots K Casino Player K Other
What do you like best about the Southern California Gaming Guide?
What is your favorite article to read in the Southern California Gaming Guide? Who is your favorite writer in the Southern California Gaming Guide?
What else would you like to see in the Southern California Gaming Guide?
Please Tell Us About Your Lifestyle...
I own and use a cell phone:
K Daily K Once in a while K For emergencies only K I do not own a cell phone. K I plan to buy a cell phone.
I own and use a computer:
K For e-mail K Buying products over the Internet K Online gaming
K Searching the Internet K I do not own a computer. K I play to purchase a computer.
My TV access is:
K Cable K Satellite K Regular transmission About Smoking:
K $100 – $199 K $200 or more
K $1,000 – $1,999 K $2,000 – $2,999
K A convertible K A station wagon
K 3 – 5 years
K No, but I would like to in the future
Gender:
K Female
Age:
K 21 – 34 K 35 – 44 K 45 – 54
Marital Status:
K Single
Number of children living in your household:
K Male
K 55 – 59 K 75 – 84
K 60 – 64 K 85 and above K 65 – 74
K I do not smoke at all K I smoke cigarettes K I smoke cigars
I exercise:
K Regularly (at least three times
K I smoke a pipe
K I would like to stop smoking
K I prefer to play in a non-smoking area
K Regularly (at least three times
K Smoking or non-smoking in casinos is not important to me
K I want to exercise regularly, but
K None
Education:
K High School diploma or equivalent K Some college
Occupation:
K Retired
K Business Owner K Skilled labor
Annual Household Income:
K Less than $25,000 K $25,000 – $34,999
K 1 – 2
K College or university degree
K Master’s degree K Clerical
K Technician
K Professional (doctor, attorney, engineer)
K $45,000 – $54,999 K $55,000 – $64,999
K 3 or more
K Professional or Ph.D
K Technical training K Management
K Unemployed K Other
K $75,000 – $99,999 K $100,000 – $199,999
Page 8 SOUTHERN CALIFORNIA KGAMING GUIDE K K August 2003
a week) on my own. a week) at a gym or health club. currently do not. $35,000 – $44,999 $65,000 – $74,999 Over $200,000
K Separated, divorced or widowed K Married